The Disintegration of the Persistence of Memory, Salvador Dali

Little Futures

Welcome to Little Futures, a weekly email from Brian Dell & Tom Critchlow where we explore provocations, ideas and concepts about business, culture and futures.

Big Futures™ are often abstract, authoritarian and empty. Seeing like a futurist if you will. These polished future visions are disconnected from reality and often of little value for organizations.

Little Futures instead is bringing the future within arm’s reach. An emergent look at the trends, ideas and concepts that are useful for businesses to work with today. Iterative and generative provocations for futures we can build out of today.

Thanks for joining the club.

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Provocations about near futures from Brian Dell & Tom Critchlow.


Tom Critchlow

Founder and blogger at SEO MBA

Brian Dell

Donut know what I'm doughing here. Startups @Tachyon Accelerator.